Through my work with VÖR I am particularly focussed on developing unrivalled brand and PR strategies for clients at all stages of their growth journey – from early-stage or seed to established growth businesses at series A, B and beyond.
Starting my career in traditional PR, my experience has evolved across marketing strategy and omni-channel communications and PR. Having worked extensively with founder-led brands I can say hand-on-heart, that my passion lies in growing and developing small, niche brands to become the global players of the future.
I’ve demonstrated for previous clients, with visible results, how I can add value to overall communications plans ensuring every touch point is considered resulting in increased core brand deliverables; brand awareness, customer acquisition, social media followers and sales.
Throughout my 18-year career my roles have spanned in-house teams at beauty giants including Estee Lauder Companies and Space.NK, to boutique and international agencies, Monty PR and The Communications Store.
My experience includes British and International brands. I have recently spent 8 years as part of a founding team in the highly competitive skincare market working from conception to sale, to launch a brand that was the first to pioneer probiotics in skincare and win over 150 product awards both nationally and globally; Aurelia London.